Let’s talk SEO! I promise, it’s easy and a MUST!
Let’s get real for a moment. When was the last time you Googled your own business? If you just scratched your head, it’s time to take action. Knowing how you show up (or if you show up) on Google is crucial for your business growth. Here’s why it’s so important and one actionable step you can take today to boost your SEO.
Why You Should Google Your Own Business
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See What Your Customers See It lets you experience what your customers see when they search for you. Are you easy to find? Do you like what shows up? This is your first impression, so make it count!
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Check Your Online Presence Is your website showing up on the first page? Are your social media profiles visible? What about reviews and mentions?
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Identify Inaccuracies Spotting these errors quickly means you can correct them before they confuse potential customers.
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Spot Opportunities for Improvement Maybe your competitors are ranking higher than you. What are they doing that you’re not? Use this insight to tweak your strategy and stay ahead. Are they using your name to get higher rankings?
One Action Item to Improve Your SEO Today: Update Your Google My Business Profile
One of the quickest ways to boost your online visibility is by optimizing your Google My Business (GMB) profile. This ensures that when people search for you, they get the right information immediately. Here’s what you need to do:
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Claim Your GMB Profile: If you haven’t already, claim your business profile on Google My Business.
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Complete Your Profile: Make sure the details are accurate.
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Add Photos: Upload high-quality images
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Post Updates: Use the GMB post feature to share news, promotions, or events. Keep your profile active and fresh.
By taking these steps, you’ll improve your chances of showing up in local searches and making a great first impression. And if you are needing help with SEO you can use tools like SEMRUSH.
Ask Alicia: Your Biz Questions Answered (don’t forget to send me YOURS)
A: Absolutely yes, you MUST have your own website! Etsy is a great way to start, but having your own website gives you so much more control and flexibility. Plus, I totally recommend Shopify—it’s a game-changer. I’ll be diving into the best ways to minimize your risk and balance both an Etsy shop and a website on my podcast and right here in the newsletter, so stay tuned!
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