About


You know Alicia Shaffer, right? Yeah, that Alicia — the entrepreneurial wizard behind big hits like Three Bird Nest, The Peanut Shell, and PiPPY. Let's just say, when it comes to building brands that buzz, I'm your go-to gal. Thousands have soaked up my wisdom on branding, marketing, and turning tiny startups into total game-changers. But here’s the real scoop: I’m not just about making a buck. Nope. I’m all about helping people turn their dreams into thriving businesses. Thanks to my guidance, countless folks have launched and grown their own ventures, transforming what once were mere dreams into booming realities. How awesome is that?


Oh, let me take you back to when I was just eight years old—yep, that's when I kicked off my first "business." Even then, I was hustling, setting the stage for a life of entrepreneurship. Nowadays, I pour all that hard-earned know-how into consulting on branding and design, hitting up business conferences, and strategizing sales for both the giants and the up-and-comers of the business world.

My career might have started in Public Relations, but it didn't take long for my life-long passion for business to pull me in a whole new direction. I ditched the corporate gig to chase a dream, which wasn't all smooth sailing. Yeah, there were bumps and bruises along the way, but every tough lesson only fueled my drive. That grit finally paid off with Prim, my very own retail clothing boutique that laid the groundwork for what would become my flagship venture: Three Bird Nest. Picture this: a bohemian style accessories line that wasn’t just a brand—it was a statement. And guess what? It exploded on the scene, catching eyes and stealing hearts nationwide.

Talk about a whirlwind! My little shop on Etsy wasn’t so little after a while, as sales soared to over $70K a month in just two years. The buzz was unreal—Today.com, Yahoo.com, Good Morning America, People Magazine—you name it, they were talking about us. And when I shifted from Etsy to my own site, that buzz turned into a roar. We hit nearly $10MM in annual sales faster than you can say "boho-chic," all while I was juggling life as a mom of three and a partner to my husband. Who says you can't have it all, right?


Alicia Shaffer Etsy success podcast host

And then there's my lifelong love affair with horses—yeah, those majestic creatures have always had a special place in my heart. This passion steered me and my husband towards a dreamy new chapter: managing a sprawling 120-acre equestrian ranch. It’s not just a ranch; it’s a piece of paradise where we live out our country dreams.

But why stop there? With all the expertise I've racked up, I'm now channeling it into helping other businesses grow and shine. From branding and design to nailing their sales strategies, I'm all in, coaching them to gallop towards success. My mission? To ignite that same fire in other entrepreneurs, encouraging them to chase their passions and turn those dreams into reality. After all, if I could do it, why not you?

branding expert alicia shaffer

Over the years, my products have hit the spotlight in some pretty cool places, like the Ellen Show—yep, you heard that right! And as for me? I've chatted it up on The Steve Harvey Show, shared insights on Home & Family on Hallmark, and caught early birds on KTLA Morning News. Not to mention my appearances on Fox 5 and FOX News. It’s been a wild ride!

And the media love doesn’t stop there. My journey and brands have graced the pages of Parade, OK! Weekly, CRAFT, Better Homes and Gardens, Traditional Home, Entrepreneur, and even Rich Dad Poor Dad. From crafts to business strategies, my story’s been told far and wide.

Looking to spark some magic in your own business? Want to turn passion into profits? Get in touch with me—Alicia Shaffer, your go-to Small Business Expert Speaker. Let’s make your business dreams come true together!