Alicia Shaffer is a serial entrepreneur and the founder of Three Bird Nest, the shining star in her repertoire of self-started businesses. She is the world renowned expert on Small Business growth, branding, and marketing. She has inspired thousands to grow and start their own business by consulting on branding + design, speaking at business conferences and sales strategy meetings for companies small and large. Having her first business at the age of 8 she knew her calling always was to work for herself and inspire others.
She began her career in Public Relations however after working several Marketing + PR jobs she quickly realized her soul was needing her to follow her passion and start a business. Her first business, the Peanut Shell, a baby sling company that she started in 2004 was her first success + hard-knock wake up call to the brutality and reality of running your own company. Putting her failures aside and learning from them she started a retail clothing boutique brand, Prim, which was a success. Out of Prim her brand, Three Bird Nest, was born. Realizing she could put her past failures to the test and grow from them, she quickly grew the bohemian style accessories line into a nationally known brand.
Shaffer garnered notoriety for being the fastest growing Etsy Shop with sales exceeding $70K a month within 2 years. Virtually every major media outlet covered Shaffer’s success across the world, specifically Today.com, Yahoo.com, Good Morning America, and People Magazine. Transferring her success from Etsy to her own branded website she grew the brand to over $18MM in annual sales all while managing three children, a family, husband, and life!
In 2018 Shaffer sold the majority interest in Three Bird Nest. Her passion for horses leads her on to an entirely new path where she and her husband acquired a 120-acre equestrian ranch that they will operate and manage as a new venture.
Shaffer is now inspiring others by offering her design and branding expertise to equine-related companies + speaking and offering business coaching. Her goal is for you to do what they were BORN to do. To follow your passion + live unapologetically.
Alicia has appeared on The Steve Harvey Show, Home & Family on Hallmark, KTLA Morning News, Fox 5, and FOX News. She has been featured in Parade, OK! Weekly, CRAFT, Better Homes and Gardens, Traditional Home, Entrepreneur, and Rich Dad Poor Dad.
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