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Alicia Shaffer: How a Mother of 3 Built The Second Best Selling Handmade Products Shop on Etsy

Alicia Shaffer is the founder of Three Bird Nest Designs. After just 3 years in business her bohemian apparel and accessories brand has become the second bestselling handmade products shop on Etsy, earning more than 86,000 sales. Here is her story: Q: What’s the meaning behind your business name? A: I have a tattoo on my arm I got in New York that is symbolic of my three children. It’s three little birds in a nest. When I was thinking of a name for my Etsy shop I looked at my arm and it kind of just popped up as a name…and it’s stuck! Q: How did your childhood and upbringing influence your passion for fashion and entrepreneurship? A: I...

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NY Times Features Alicia Shaffer Top Retail Expert

Etsy’s Success Gives Rise to Problems of Credibility and Scale By HIROKO TABUCHIMARCH 15, 2015 Photo  Depending on whom you ask, Alicia Shaffer, owner of the hit Etsy store Three Bird Nest, is a runaway success story — or an emblem of everything that has gone wrong with the fast-growing online marketplace for handmade goods. With the help of up to 25 local seamstresses and alluring photography, Ms. Shaffer takes in upward of $70,000 a month in revenue selling twee headbands and leg warmers via Etsy. But as her business has grown, she has been harshly criticized online and accused of mass-producing goods, of obtaining wares from China. Detractors consider her a blight on Etsy’s hipster cred. The dispute over how...

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How One Woman Makes Almost $1 Million A Year On Etsy

Fast Company talks to Alicia about tips for starting on Etsy. Find it here How One Woman Makes Almost $1 Million A Year On Etsy ALICIA SHAFFER'S BUSINESS, THREEBIRDNEST, MAKES $80,000 A MONTH SELLING HANDMADE LEGWARMERS, SCARVES, AND HEADBANDS ON ETSY. HERE'S HOW.   Knitting socks, scarves, and headbands doesn’t have much in common with performing orthopedic surgery or governing a country. But this crafty hobby earns mother-of-three Alicia Shaffer’s business $80,000 a month, in part via her Etsy shop—which adds up to an annual revenue of $960,000, she claims. That’s about as much as top orthopedic surgeons make, and more than twice as much as the United States president makes. Shaffer, based in Livermore, California, sells her knitted wares...

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