Alicia Shaffer is the founder of Three Bird Nest Designs. After just 3 years in business her bohemian apparel and accessories brand has become the second bestselling handmade products shop on Etsy, earning more than 86,000 sales. Here is her story: Q: What’s the meaning behind your business name? A: I have a tattoo on my arm I got in New York that is symbolic of my three children. It’s three little birds in a nest. When I was thinking of a name for my Etsy shop I looked at my arm and it kind of just popped up as a name…and it’s stuck! Q: How did your childhood and upbringing influence your passion for fashion and entrepreneurship? A: I...
Business Insider explores Three Bird Nest's success on Etsy. How this woman became the biggest seller on Etsy with $80,000 a month in sales ASHLEY LUTZ FEB. 18, 2015, 11:37 AM Alicia Shaffer is the most successful seller on Etsy. The mom of three started selling boho-inspired hats and scarves through her online shop, Three Bird Nest, in November 2011. Shaffer wanted to bring in some extra money after the clothing store she and her husband managed in the San Francisco Bay shut down in the recession. "I would have been thrilled to make $100 to $200 a month to pay for my daughter's dance lessons," Shaffer told Business Insider. "I was really just trying to make a couple of sales a week...
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Etsy’s Success Gives Rise to Problems of Credibility and Scale By HIROKO TABUCHIMARCH 15, 2015 Photo Depending on whom you ask, Alicia Shaffer, owner of the hit Etsy store Three Bird Nest, is a runaway success story — or an emblem of everything that has gone wrong with the fast-growing online marketplace for handmade goods. With the help of up to 25 local seamstresses and alluring photography, Ms. Shaffer takes in upward of $70,000 a month in revenue selling twee headbands and leg warmers via Etsy. But as her business has grown, she has been harshly criticized online and accused of mass-producing goods, of obtaining wares from China. Detractors consider her a blight on Etsy’s hipster cred. The dispute over how...
